The term "Broad Based" is defined as involving participation or support by a wide spectrum of things or people. Applying this to business, it is critical that your strategy and action plans incorporate a cross section of effective sales tools and well-prepared sales professionals.
To become a world-class sales organization, the focus needs to be solely on (and in support of), the individuals that represent “where the rubber meets the road.” And that is with the sales individuals who is interacting with who is buying your product, goods or services.
Ascend Growth Strategies customer management philosophy focuses on a consultative approach to managing your sales teams and customers. Strategic account management, customer centricity, continuity, organization and service comprise key elements that encompass a successful relationship between your company and your customers.
AGS engages and coaches Sales Leadership and Sales Teams on key components that drive and support mutually beneficial and mutually profitable customer relationships. This is seen through areas including:
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Ensuring your teams are prepared to strategically manage their individual businesses
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Utilizing and leveraging analytical tools
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Setting goals and objectives by Region/Territory/Account
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Involving Executive and Sales Leadership with distribution channels
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Executing your Sales and Marketing Plan
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The relationship between trade spending and driving ROI
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Making decisions based on analytics and strategy versus emotion and relationships
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Understanding and responding to the “Voice of the Customer.”
"Due to Robert Friedman's strong sales and marketing background, he’s focused on strategy and communicating in a very clear manner. He is able get sales teams focused and take them to a new level. He is excellent at getting management and sales organizations to buy into a plan and create incremental growth opportunities. Through his focus on coaching and development, he is able to get individuals to do things that they were not normally able to do, and with the ability to get people to grow. You will not find anyone any better. He is a real talent."
John Severini, Former President Trafalgar Tours
"I worked closely with Robert Friedman for a number of years. At least once per week we would speak about a wide variety of issues affecting our business relationship, including sales, marketing, contracts, business strategy and the competitive environment. In his role as Vice President of Sales at Royal Caribbean Cruises LTD, Robert was the consummate professional. I was particularly impressed with his work ethic, personal discipline and business acumen."
Emerson Hankammer, President & COO – Vacations To Go